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Why Telling Your Clients What To Do Doesn’t Work

Why Telling Your Clients What To Do Doesn’t Work

You know what to eat. Your clients probably do too. They know vegetables are better than biscuits. They know late night snacking isn't helping. They know that the third coffee isn't really about caffeine. And yet, knowing doesn't seem to change much. This is one of...

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The 80-Year-Old, Who Already Knows the Answer

The 80-Year-Old, Who Already Knows the Answer

There's a moment Jeff Bezos describes that most of us will recognise, even if the scale is different. He'd been working on Wall Street. He had a stable career, a good salary, and an annual bonus on the line. Then the internet happened, and he had this idea, sell books...

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