by Rich Ellis | May 1, 2026 | Coaching
The Trolley Test: What a Supermarket Car Park Reveals About Who You Really Are Here is a question for you. You have finished your grocery shop, you have loaded everything into the car, and you are standing there with an empty trolley. The trolley bay is thirty metres...
by Rich Ellis | Apr 8, 2026 | Coaching
You know what to eat. Your clients probably do too. They know vegetables are better than biscuits. They know late night snacking isn’t helping. They know that the third coffee isn’t really about caffeine. And yet, knowing doesn’t seem to change much....
by Rich Ellis | Mar 26, 2026 | Coaching
There is a particular kind of person who organises everything. The dinner parties. The group chats. The one who remembers everyone’s birthdays, shows up with something thoughtful, and stays until the last conversation winds down. Maybe you used to be that...
by Rich Ellis | Feb 18, 2026 | Coaching
Most personal trainers believe their knowledge is enough. It is not. Here is what separates good trainers from great coaches and how to develop real coaching mastery. Introduction Most personal trainers think that if they know enough about training and nutrition, they...
